SAS "Who Dares Wins" Embroidered Sew-On Badge – Special Air Service Wings

SAS "Who Dares Wins" Embroidered Sew-On Badge – Special Air Service Wings

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Military Clothing Size Guide (Click to Expand)

Military clothing sizes are listed as Height / Chest (for jackets and smocks) or Height / Waist (for trousers).

Example: 180/96 fits someone around 5'11" tall with a 38" chest.

NATO Size (Label) Approx Height Chest / Waist (in) Generic Size
160 / 885'3"–5'5"34–35"Small (S)
170 / 885'7"–5'9"34–35"Small (S)
170 / 965'7"–5'9"37–38"Medium (M)
180 / 965'10"–5'11"37–38"Medium (M)
180 / 1045'10"–5'11"40–41"Large (L)
190 / 966'2"37–38"Medium (M) Tall
190 / 1046'2"40–41"Large (L) Tall
180 / 1125'11"43–44"X-Large (XL)
190 / 1126'2"43–44"X-Large (XL) Tall
200 / 1206'4"+46–48"2X-Large (2XL)
⚙️ Sizing Tips
  • The first number is your height in cm.
  • The second number is your chest or waist in cm.
  • Military gear is usually cut roomy for layering and movement.
  • If you’re between sizes, go down for a closer fit or up for layering.
  • Example: 5'11" tall with 40" chest → 180/104 (Large).

SAS "Who Dares Wins" Embroidered Sew-On Badge – Special Air Service Wings

Product Overview

This is a high-quality embroidered reproduction of the world-renowned Special Air Service (SAS) "Winged Dagger" insignia. Designed for permanent attachment to headwear, smocks, or kit, this sew-on patch features the iconic silver-grey wings and the famous "Who Dares Wins" motto set against a black background. Built for those who require a traditional, low-profile finish, this badge skips the bulk of modern fasteners in favour of a flush, secure fit. Whether for restoration, reenactment, or customising field gear, this patch provides a clear and durable mark of the UK's premier special forces unit.


Key Features & Functional Benefits

  • High-Definition Embroidery: Features dense, tight stitching to ensure the "Winged Dagger" and scroll details remain sharp and legible under heavy use.

  • Traditional Sew-On Design: Offers a permanent, flush-to-fabric attachment that won’t snag on undergrowth or peel off in extreme weather.

  • Hard-Wearing Textile Base: Constructed on a robust backing fabric designed to withstand repeated washing and the abrasions of field environments.

  • Colour Accurate: Produced with the correct silver-grey and blue-black tones associated with 22 SAS Regiment insignia.

  • Field-Ready Durability: Unlike printed alternatives, this embroidered version will not fade or crack over time, maintaining its tactical appearance.


Practical Use Cases

This reproduction military patch is a versatile addition for a range of practical and historical uses:

  • Uniform Restoration & Reenactment: An essential component for accurately recreating UKSF-themed combat uniforms or "sand" beret displays.

  • Custom Gear Projects: Permanently brand rucksacks, tactical holdalls, or MTP smocks with a professional-grade insignia.

  • Commemorative Displays: Suitable for sewing onto shadow-box backings, blazers, or veteran association apparel.


Condition & Authenticity Note

This item is a newly manufactured reproduction of the official SAS insignia. It is not a "service-issue" item intended for current active-duty regulations but is produced to high standards for the collector and enthusiast market. As a sew-on item, it provides the most authentic "old-school" look compared to modern hook-and-loop variants.

Domestic Shipping

We mainly use Royal mail 48 for items under 1kg and DPD for items over this weight. We may change this at any time dependant on service availability and destination.

We send out the majority of orders the same day of receiving upto 1pm

We also offer an express shipping service which ensures your delivery is prioritised for delivery as quick as possible and usually delivered the next working day.

We do offer Saturday delivery and timed delivery but prices are on application.

For US and Canada we mainly use Fedex priority and deliveries are usually recieved within 2 to 5 days

For EU deliveries we mainly use DPD by road and usually takes from 3 to 7 days, your parcels are not necessarily delivered  by DPD in your county and the parcel may be passed to your countries nominated carrier.

Rest of the World, we have availability with all the major carriers and each is nominated dependant on the best service for the receivers destination.

If you can not get an automated shipping quote please contact us for a spot shipping quote.

If you are not entirely satisfied with your purchase, we're here to help.

You have 7 calendar days to contact us and arrange for the item to be returned which will be received by us no longer than 30 days from initial order. To be eligible for a return, your item must be unused (if applicable) and in the same condition that you received it. Your item must be in the original packaging (if applicable).

There is a £3.99 charge to use our returns facility. (UK domestic only)

To return your item(s) please click here

When sending items back please ensure that the proof of purchase (or copy) is within the package with any instructions if applicable.

Once we receive your item, we will inspect it and notify you that we have received your returned item. We will immediately notify you on the status of your refund or exchange and if applicable we will initiate a refund via your original method of payment.

If you opt for an exchange we will contact you for further postage costs. (price dependant on weight/destination).

If applicable you will receive the credit within 7 days, depending on your card issuer's policies. Contact Us If you have any questions on how to return your item to us.


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